Basta.app
Digital Auction Platform
Startup
As Lead Designer, I guided the auction platform from concept to launch, building the design system, shaping core UI/UX flows, and collaborating with founders, engineers, and users. Alongside the main product, I designed dashboards for both B2B and B2C clients, developed auction pages for partners such as the David Lynch Foundation, and created marketing and social media assets.
I also worked on the live auction experience, researching and modernising clerk tools, upgrading in-room displays, and integrating live streaming into the B2C product. The platform supported live events and fundraising, including a charity auction with Dýrahjálp during Innovation Week Iceland.
From my teammate
A fun highlight from my time at Basta!
My teammate and UX extraordinaire made this Pokémon card that sums up my role and work style for a presentation we were working on.
It captures how often I wore many hats: from leading design and building our design system to branding, product development, and cultivating a positive team atmosphere.
“Evolves by surviving rounds of vague feedback like ‘Can it feel more premium but also fun?’”
Credit: Taylor Garcia van Biljon