As Lead Designer, I guided the auction platform from concept to launch, building the design system, shaping core UI/UX flows, and collaborating with founders, engineers, and users. Alongside the main product, I designed dashboards for both B2B and B2C clients, developed auction pages for partners such as the David Lynch Foundation, and created marketing and social media assets.

I also worked on the live auction experience, researching and modernising clerk tools, upgrading in-room displays, and integrating live streaming into the B2C product. The platform supported live events and fundraising, including a charity auction with Dýrahjálp during Innovation Week Iceland.